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 Your
Name
Names can be easy or difficult to remember, particularly if
you are a foreigner. Pick one that communicates, translates
and tells the world your social purpose and that will make
them want to come and stay a while with you.
Your Message
Peaceful World Centers are different from other b&bs, small
hotels, cafes, etc. Rather than trying to capture business,
they are a personal message from the owners. Every guest
room will speak of your love, your creativity, your
dedication.
Your Image
Keep in mind that everything about a Peaceful World Center
speaks of its distinctiveness, its purpose. It carries a
personal message of YOU and what you care about in the
world. It speaks of its social, physical and heritage
environment, perhaps about its flora and fauna, about social
and architectural visions, renewable energy, whatever you
care most about.
 Press
Be outstanding enough, tell your message flamboyantly, and
the writers will come after YOU. You will find that writers
and TV crews welcome the opportunity to have something
different, mind-catching, to write about.
Your Inn will draw attention from the media if everything
about it bespeaks a genuine story.
Advertising
It is possible to spend more income than you have on
advertising which does not even recuperate its own cost. We
learned in the early years when everything from magazine ads
to flyers on cars brought zero results. We learned, instead,
to put great energy into telling our story in our own
in-house publications. For over a quarter century the Red
Vic has done zero advertising – but it tells its story over
and over again – in the room themes, on the web site, when
the guests check in and out. To the kind of clientele we
want, we are unforgettable.
 Be
unforgettable. Be unique. Be dedicated to your own version
of a better world. Spread hope through the way you earn your
living.
The purpose of your Peaceful World Center is for you to
have a good time, for your guests to have a good time, and
to inspire people to take care of our world.
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